About
The merchant's operator for the agentic web
AI agents are becoming the front door to commerce. B2AC exists so small and mid-size merchants aren't locked out of it.
For two decades, being found online meant ranking in a search box a human would scroll. That era is ending. Increasingly, shoppers delegate the finding, comparing, and buying to an AI agent — and agents don't read storefronts, they read data.
Big brands will adapt with in-house teams. The long tail of small and mid-size merchants — the ones who made the open web vibrant — risk becoming invisible to the agents their customers now trust. B2AC is built for them: a partisan operator on the merchant's side that does the technical work of becoming agent-readable, so they don't have to.
The arc
Three acts
Act 1 — Visibility
Make merchants found and readable: a free Visibility Score, agent-readable structured data, and safe on-site deployment. This is live today.
Available nowAct 2 — Commerce
Make merchants buyable: agent-commerce feeds and protocols, an agent front door, and measurement of how often you win the answer.
On the roadmapAct 3 — Platform
An agent-native commerce layer with merchant-funded incentives — the place agents shop through, not just an optimizer.
On the roadmapHow we're built
Principles
On the merchant's side
We're the partisan operator working for you — distinct from any neutral catalog or marketplace. We don't sell your ranking; we improve your readability.
Aligned incentives
Free until we drive a sale. We grow when you grow.
Safety first
Touching a live site is a privilege. Backups, reversibility, and hard stops are non-negotiable, from the first change.
Standards, not lock-in
We build on open formats — Schema.org, llms.txt, embeddings — and your enriched data is always yours.
B2AC is a Zark Labs company. We work alongside a separate, neutral ~200M-product catalog that AI agents query — keeping the catalog's neutrality intact while giving merchants a partisan advocate.